One of the number one buzzwords floating through the SEO and social media marketing universe is the “big B,” aka “branding.” Branding has traveled a long way from hot prods on a cattle tukus, to one of the most relevant ad useful features of SEO out there. Branding is your company’s essence if you will. It is the outcome of your business’ perfectly strategized and appropriately designed website layout, keyword placement, social media marketing presence, and product all rolled into one to produce a set of key values and messages that you are radiating about your business. It is the image a customer takes home in his pocket after sampling a few, or all, things your company has to offer, and it is a resounding last note that can reverberate throughout cyberspace for many a new client when executed perfectly.
Not convinced? Think about it, the best brands are always, always, always the top hits on Google, because if they weren’t then Google’s own brand and mantra would obviously implode on itself.
Branding your company may seem like catching wind with a butterfly net, but there are obviously a number of different strategies that can be applied in building your business’ brand. An invaluable part of company branding is effective social media marketing. If you’re looking for a new yoga place, and your friend tells you about one, and you see that same name on a billboard, and then you Google it and it’s got amazing reviews in blogs and papers and third party sources, chances are, you’re going to trust it, and you’re going to try it out. Such is the idea between brand building through social media marketing. It incorporates spreading a clear, uniform and attractive message across the web to different sources it increase awareness about your product.
Social media marketing websites include Facebook, WordPress, Pinterest and Twitter, and the bigger the hype on you in these platforms, the more traffic and so on and so forth. If the internet is a watering hole, everyone will be talking about the most popular guy at the front, even the most popular guy himself should be hyping himself up. So keep up your posts, interact with fellow potential fans, clients and competition….All publicity is good publicity, and also completely free on the internet. Good branding is a legacy of Walt Disney cartoons or a steady stream of home improvement clientele to Home Depot. Take a lesson, an build yours now.
Trulia is one of the major players on the real estate information market, providing mobileapps for real estate agents, buyers, and sellers. In its much-anticipated first report since offering shares to the public in September, Trulia posted a revenue increase of an impressive 76%. Sales grew from $10.5 million a year ago to $18.5 million. With these figures, Trulia managed to exceed the expectations of Wall Street analysts, who had predicted sales of closer to $17 million. Meanwhile, Trulia’s largest rival Zillow also reported a rise in revenue during this same quarter, despite a recent plunge in stock prices. Their revenue has grown to $31.9 million, up 67%.